The Profitable Menu Playbook
A digital guide to help culinary entrepreneurs maximize revenue, streamline offerings, and build sustainable food businesses.
Chefs and food creatives, it's time to stop guessing. The Profitable Menu Playbook walks you through the process of pricing, evaluating, and optimizing your menu like a pro. Whether you’re launching a food truck, running a private chef business, or refining a full-service operation, this guide gives you tools to take control of your bottom line.
Inside you’ll discover step-by-step frameworks for calculating food costs, determining pricing strategies, and designing offerings that delight customers while driving profits. No fluff — just tested methods from real-world experience.
If you want to work smarter, not just harder in the kitchen, this guide is for you. Created by a chef for chefs, it’s loaded with tips to help you avoid common traps and build with clarity, confidence, and profitability.
Includes downloadable tools and worksheets you can start using today. Make every dish — and every dollar — count.